Where to go for franchising information

You want to own your own business. But even the idea can seem overwhelming. Where can you go to get reliable information? In my book of Tannerisms on pages 68 and 69, I list sources for information. In addition to my Tannerisms list, here are several more authoritative and essential reference sources to guide you in your first step to owning your own franchise business:


Live R.I.C.H: Respect, Integrity, Customer Focus and Having Fun
Dina Dwyer-Owens

I have worked with Dina on the International Franchise Association’s VetFran program, which she is a strong advocate. She is probably the most respected woman in franchising.

Buying a Franchise – Is It Right For Me?
Lonnie Helgerson

I worked with Lonnie on the IFA’s VetFran committee, too, and there is no harder worker and more knowledgeable franchise industry thinker in the business.

Franchising for Dummies
Dave Thomas & Michael Seid

If you don’t read this, you’ll feel like a dummy.

The Complete Idiot’s Guide to Franchising
James Amos, Jr.

Don’t be fooled by the title. This is a comprehensive how-to for anyone who has never owned a franchise.

Street Smart Franchising
Joe Mathews

If you want to know franchising from the ground up, there’s no one savvier than Joe. You can take his advice to the bank.

Trade Shows

National Event Management
Produces franchise event across North America

MFV Expositions
Probably the premiere franchise trade show producers

International Franchise Association
The industry trade organization









The Wall Street Journal
Every Thursday in the “Marketplace” section the Journal reports on Small Business. Check it out for the latest information.

USA Today
Every Wednesday in the “Money” section you can ask Victoria your questions.

Franchise Consultants

You can work with a franchise consultant who will guide you through the process and the cost is covered by the franchisor. It’s free to you.




There is no shortage of information and places that dispense it. I hope my Tannerisms book and the reference sources I’ve listed provide you with all the information you need to make an informed decision. Your decision may very well be the most important one of your life.

Posted in Franchise, Franchise Information

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