A recent national poll, conducted by a news organization, suggested that Americans were concerned about crime, health care and values. Not surprisingly, values ranked highest on the scale of pressing issues. WHY?
As children, we learn values that remain with us for life: the difference between right and wrong; being held accountable for our actions; that if something is worth having, it’s worth working hard for, among others. Our values shape our perspective of the world and our interactions with people.
Franchises may sell a product or service, but at their core, they are people businesses. That’s why values are so important in franchising. Some franchises have a culture of sell it, close it and move on. All they are interested in is profiting from the franchise fee.
I have a Tannerism for that: If you feel pressured, back away. It’s time for you to move on.
Putting myself before others is not what I was taught as a child. I believe that successful people in franchising put other people first—building lasting relationships based on integrity, mutual respect and a winning attitude. Those are my values. I hope they are yours, too.
I take a genuine interest in our Aaron’s customers and my franchise clients. I went into franchising because I love to work with people and to help them realize their dreams of owning their own business. It’s simple: I treat people the way I would like to be treated.
Having a set of values and living them every day has worked for me all through my life and throughout my 40-plus year franchising career. If we spend time together, I’ll first respect your needs. Whether it’s a mundane task like revising a contract or grasping a complex issue like unraveling the mysteries of franchising, I’ll be there when you need me. I want franchising to make a positive difference in your life.
I know from my own experience that buying a franchise can be nerve-racking. After all, buying a franchise may be the biggest investment you’ll ever make in your life. Like all good franchise people, I’ll keep you informed every step of the way so that the process is stress free and there are no surprises.
In the end, it’s about trust, which is another Tannerism: Is the person you’re dealing with believable? When you put your trust in me, you can rest assured that I will treat you in a fair and honest manner. I want to see you win in business and in life. And, that’s when I feel best; that’s my reward.
For me, it’s a matter of building relationships based on integrity, mutual respect and a winning attitude. I hope it is for you, too.
Here is a sample set of values that every franchisor should adopt and adhere to:
We believe in a mutually trusting relationship between the franchisor and our franchise prospects, our franchise owners and our vendor partners.
We believe that our business will endure because it’s built on a foundation of honesty and fairness with everyone living up to their agreements.
We respect the needs of individuals who place their trust in us, recognizing and expecting mutual accountability.
We believe in winning, and we actively seek to satisfy your franchising needs with a winning attitude.