Blog Archives

Franchise Branding…Much Ado About Next to Nothing

I hear franchisors, with persistent prodding from turf-scrappy marketing folks, extolling the benefits of branding as the primary reason for the success of a franchise system. It’s a MYTH. If you abide by their proposition, you are doomed to failure.

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Franchise Development…Get Off Your ASS Selling.

I recently participated on a development panel at a well-attended franchise show. The panelists were all bright, young—in my case everyone is young—high-energy development directors, sitting before a roomful of veteran franchise sales directors. I can tell you I wasn’t

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Team Blue Hand Car Wash and Detail and Cheeseburger Bobby’s Franchises Engage the Tanner Franchise Group, Inc.

Tanner Franchise Group, Inc., Re-Launches Franchise Development Programs for Established Franchise Brands Team Blue Hand Car Wash and Detail and Cheeseburger Bobby’s Franchises Engage the Tanner Franchise Group, Inc., to Kick-Start Franchise Development Programs Tanner Franchise Group, Inc., Co-Founder and

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Category leader RNR Wheels & Tires franchise engages the Tanner Franchise Group, Inc., to accelerate systemwide franchise sales growth

Tanner Franchise Group, Inc., to Recommend and Implement Franchise Development Programs for Established Franchise Brand Category leader RNR Wheels & Tires engages the Tanner Franchise Group, Inc., to accelerate systemwide franchise sales growth ATLANTA, GA. (September 18, 2014) — Tanner

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A Gifted Greg Tanner Retires—sorta

Nancy Weingartner Franchise Times’ Kevin Pietsch presents Greg Tanner with a mock Franchise Times cover at Tanner’s retirement party. It’s hard to make longtime franchise sales rep Greg Tanner speechless, but MFV Exposition President/CEO Tom Portesy managed it. MFV, organizers

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My Wife Doesn’t Want Me Around The House

I’m retiring from Aaron’s, but not from franchising. I created this ad because I’m interested in helping franchisors grow their businesses. My good friends, Diane Phibbs, executive vice president at Franchise Update Media, and Kevin Pietsch, national sales director, at

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The Tannerisms’ Happy New Year Franchising Wish List

The Tannerisms’ Happy New Year Franchising Wish List I’m not much into New Year’s resolutions. They’re more fun and fantasy like, “I resolve again this year to put the seat down,” than serious change-your-life convictions. For franchising, resolutions are a

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Franchise Times in the Nick of Time

Franchise Times in the Nick of Time Have you seen the November/December “holiday” issue of the franchise industry’s premier publication—Franchise Times? My friend Nancy Weingartner, Executive Editor, put together what I believe is the definitive primer on who Aaron’s is

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The Entrepreneurship Hall of Fame

The Entrepreneurship Hall of Fame I recently attended the induction ceremony of the 2013 class into the Entrepreneurship Hall of Fame held at President Jimmy Carter’s library—The Carter Center—in Atlanta, GA. This year’s inductees included Oprah Winfrey; Bernie Marcus, co-founder

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