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Franchise Branding…Much Ado About Next to Nothing

I hear franchisors, with persistent prodding from turf-scrappy marketing folks, extolling the benefits of branding as the primary reason for the success of a franchise system. It’s a MYTH. If you abide by their proposition, you are doomed to failure.

Posted in Uncategorized

After 40 Years I Thought I Was Retiring

After 40 Years I Thought I Was Retiring I’m retiring from Aaron’s July 1. It was a great run. We awarded more than 900 franchises and created wealth for an exceptional group of franchise owners. In fact, it’s been a

Posted in Franchise, Franchise Information

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